Video 1: Creative Concept:

The music video "Somebody that I use to know - Gotye ft Kimbra"  has a creative concept throughout the music video. This is because they are wearing skin tight nude colour clothing in front of a blank background at the start of the music video. As the music video progresses the blank background starts to gradually gain colours and shapes. Then the two artists also start to gain colours and shapes on their bodies to camouflage with the background. The reason why I think this is creative to me because there is no other music video that has the same or similar idea. In addition it is an artistic video and must've taken time and money. 

Video 2: Narrative

The music video " Titanium - David Guetta ft Sia" has a very unique narrative in the music video. At the start of the music video, you see a boy sitting on the floor in a destroyed hallway in a school, you could say he has been bullied by the way he's sitting on the floor by himself. Later on you just see the boy trying to escape from the police, then it starts to build up when the viewer find out that the boy has super powers. Towards the end the boy gets trapped in the woods by the police and then the boy starts to release his optimum power. I chose this because you rarely see a video with a young person that has a superpower and is afraid to face it or hurt people he truly love and cares about.

Video 3: Performance element

The music video "Thinking out loud - Ed Sheeran" has an amazing performance throughout the music video. I know this because it's located in a rented, fancy ball room and there is only two people dancing, Ballroom dancing to be specific which makes it an elegant music video. This is effective because it makes the viewers feel love due to the type of dance that contrast with the music and the pace of the music.

Video 4: Visual effects

The music video "Beware - Big Sean ft Lil wayne, Jhene Aiko" has good visual effects during the music video. Throughout the music video, there are neon colour effects on Big Sean while on his clothing and the background there are: field, mountains etc. I wouldn't say this is an original idea because there is other music video with the exact same visual effect, for instance "Route94 ft Jess Glynne - My love". However, I do think that the idea of Big Sean in front of a plan background and the effects on his clothing and not on the background is clever. Furthermore, at 1:54-2:15 is probably a unique idea because they make the human figure appear base like.

Video 5: Camerawork (shots/movement)

The music video " Pistols - Seinabo Sey" has a lot of camerawork (movement). This is because during the whole of the music video, the director uses a variety of shots. For example in the first 20 seconds of the music video, the director has used 4 shots: a medium close up, a long shot and a birds-eye-view shot. Later on in the music video, you start to get more camera movements such as, pan and many more. This is effect for the viewers because the can see every detail but in a different angle. I would say this is a good idea because it's a lady in red in the middle of a dark forest and the close up and the rotation of the camera around her in the dark forest is very effective.

Video 6: Mise-en-scene

The music video " Russian Roulette - Rihanna" has a good Mise-en-scene. The scene she performs/ acts in is dark colours which could show her depressed or dark side of her. What she wears could also link with the background. Rihanna wears cool colour clothing like blue and wears brown which contrasts with the colour of her hair. The colours perhaps also shows and mean that she is imprisoned.

Video 7: Editing (inc. counting the shots in the video)

The music video "7/11 - Beyoncé" has good editing skills. This is shown by the number of shots use to make it. The  first 30 seconds of the video, there is 24 shots, the editor then speeds up all the shots. Moreover, they play some parts in reverse with a really face pace. This goes well with the beat, this is because as the lyric almost freezes so does her dance/ action.

Videos 8: Your choice of focus/analysis

The music video has an interesting performance element. This is because throughout the music video, " Chandelier - Sia" the girl age 15 is dancing non stop while Sia is singing. The girl is dancing in a run down apartment/ room using the props around her. This is a unique idea because no other music video has a solo dancer, dancing throughout the whole music video.

This music video has strong visual effects. " Kanye West ft Rihanna - All the lights" starts of calming, but then later on in the music video lyrics start flashing on the screen in different bright or neon colours as one of the artists sing/ rap their own verse. This is a good idea because not a lot of songs have their lyrics during the majority of the music video.